Kim Kardashian dyed her dark tresses platinum blonde on March 5, just in time for Paris Fashion Week.
She debuted her new look at the Balmain show in Paris, where it looked striking against her head-to-toe black outfit also by Balmain.
Something about it makes her look incredibly stylish. And I must admit, whilst I am not exactly a Kim K fan, I think this may have just won me over.
Because she went from dark to blonde so quickly, it is very likely that her stylist is using Olaplex in her hair to bond it back together and stop breakage.
Read more about Olaplex here.