L’Oréal Paris introduces a new approach to haircare, Botanicals Fresh Care. Created from pure nature, Botanicals Fresh Care is vegan and silicone, paraben and colourant free. Containing precious flower and oil blends sourced from across the globe, the highly active ingredients leave the hair feeling nourished, light and soft.

I was lucky enough to attend the launch of the wonderful new release from L’Oréal at the gorgeous Pasture Restaurant in Parnell. The match between Botanicals Freshcare and Pasture was perfect – both commit themselves to ethically sourcing high-quality, natural ingredients.

Botanicals Fresh Care has four luxurious ranges to treat your hair: Botanicals Geranium Colour Radiance range for coloured hair, Botanicals Safflower Rich Nourishment range for dry hair, Boanicals Coriander Revitalizing Strength range for fragile hair and Botanicals Cemelina Smooth Ritual range for frizzy hair. Each range contains distilled and concentrated raw materials, including geranium leaves from Egypt, safflower from Crete, coriander seed oil from Bulgaria and camelina flowers from France.

The high-performance range has anti-oxidant and raidiance-enhancing power from the geranium essential oil that is rich in fatty acid, the safflower oil is rich in lipids that nourish the hair fibre and restore softness. The coriander seed oil strengthens and fortifies the hair structure with Omega 6 and the camelina oil smooths unruly strands with Omega 6 and 9.

These ingredients have also been blended with soy and coconut oils as well as aromatic scents, crafted by L’Oréal’s perfumers that infuse not only your hair but envelop your senses. The bottles are beautiful, inspired by old apothecary containers with a dark colour to protect it’s contents. They are also made from 100% recycled PET raw material that are 100% recyclable.

The best part about the ranges are that they will be available from all leading supermarkets for only a RRP of $17.99 each, meaning you can enjoy the sensorial and luxurious products without breaking the bank. I give L’Oréal Botanicals Fresh Care a big 5 out of 5 stars!

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